Will Lexus become Toyota's Buick? Is it already?

多喝水 · 发表于 2009-9-1 15:51

Just read this news and agree with it.
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.DetNews: Will Lexus become Toyota's Buick? Is it already?
by Dan Roth (RSS feed) on Sep 1st, 2009 at 3:58PM

With a median buyer age of 56 years old and its reputation for longevity, today's Lexus ES350 may be the very last car many of the brand's buyers purchase. It's not like Lexus hasn't tried to attract younger buyers – those who may actually buy another car before being planted. Since its inception, the IS sedan has been a calculated shot at capturing the fancy of BMW buyers, especially the high performing IS-F. Youthful, eco-minded buyers will soon find the hybrid HS250h, but the marque's biggest seller is the RX350 crossover, something of an acknowledged yuppie mommy mobile.

An entry-level crossover slotting under the RX would give Lexus something to lob at the GLK, X3, and Q5, but that's not yet in the pipeline, says Mark Phelan of The Detroit Free Press. There's nothing wrong with selling cars to people who care most about reputation, quietude, and comfort instead of the car person's holy trinity of acceleration, handling, and styling. Lexus cars are fussed-over and the brand's buyers care about quality, so Lexus has that angle sewn up, but attracting younger buyers seems to be an increasingly important item on the punch list. Perhaps a leather-lined Sienna variant with a Mark Levinson entertainment system to grab the parent dollar?

小黄 · 发表于 2009-9-1 18:04

此文狗屁不通。

浪里黑条 · 发表于 2009-9-2 08:33

凌志是好车，毋庸置疑，是我开过的最安静的车之一。

shark27 · 发表于 2009-9-2 14:50

RX just re-packed highlander,but 20-30% more expensive, so does ES. IS250,350 may track some younger buyer, but ISF and ISC are so pricy and looks ugly.

小黄 · 发表于 2009-9-2 17:29

RX just re-packed highlander,but 20-30% more expensive, so does ES. IS250,350 may track some younger buyer, but ISF and ISC are so pricy and looks ugly.
' d( q: c+ z* C" h3 `shark27 发表于 2009-9-2 15:50

你说的完全正确。Lexus是很boring，也是Toyota一些型号的改良款。但广大的购车人群，本就是老年人，就是要买boring的车。

Buick的灭亡不是因为它针对老年人，不是因为它boring，而是因为同样是boring的车，它没有别人好。就这么简单。Lexus不仅抢了Buick的饭碗，也抢了奔驰的饭碗（在美国）。所以仅仅说Lexus咋boring，就预言其灭亡是幼稚的。

shark27 · 发表于 2009-9-4 11:03

你说的完全正确。Lexus是很boring，也是Toyota一些型号的改良款。但广大的购车人群，本就是老年人，就是要买boring的车。/ z1 d* l: U: c h: U- Q

* d$ ^4 x( F" J; q/ pBuick的灭亡不是因为它针对老年人，不是因为它boring，而是因为同样是boring的车，它 ...
R D9 n( s" H) _5 Z小黄发表于 2009-9-2 18:29

i think Buick never intend to be a brand that covers everything, and it still keep it's own level and classification. Lexus, on the other hand, just trying to cover every level in the market(which is same as toyota's line up), is losing "personality" and "specialty" and just looks like everybody else. And that's the hollow which GM have been stepped in since 80's.

Now we just wait and see how the "forth domestic" is going to be in next few decades

小黄 · 发表于 2009-9-5 06:43

"Personality" and "specialty"都是屁。

"Personality" 就是要和大众不同。车厂盈利就靠迎合大众。这也就是为什么销量榜首的都是“大俗车”，因为这是by definition。它要上榜，就是卖了几十万上百万辆，就是满大街都是，自然肯定没有所谓"personality"了。

shark27 · 发表于 2009-9-5 12:57

"Personality" and "specialty"都是屁。
; S6 N' t0 Z% [6 h3 q
- _5 R; Q$ R3 R/ R"Personality" 就是要和大众不同。车厂盈利就靠迎合大众。这也就是为什么销量榜首的都是“大俗车”，因为这是by definition。它要上榜，就是卖了几十万上百万辆，就是满大 ...% C; y+ t* a& `# k7 [7 f' d( o
小黄发表于 2009-9-5 07:43

没错，GM的错误道路就是用产量和销量来弥补其他方面的不足。在这个提倡“自我”和尊重"个性“的西方世界里，整齐划一的东西往往碰撞了多数人的价值观

Zhujiaolian · 发表于 2009-9-5 20:54

英文差，看不懂LZ贴上来的这东西。

小黄 · 发表于 2009-9-7 16:00

本帖最后由小黄于 2009-9-7 17:02 编辑

没错，GM的错误道路就是用产量和销量来弥补其他方面的不足。在这个提倡“自我”和尊重"个性“的西方世界里，整齐划一的东西往往碰撞了多数人的价值观, G' c' ?+ ?- w& e
shark27 发表于 2009-9-5 13:57

GM的“不足”，在于质量的不足，与“自我，个性”无关。
所谓“个性”都是部分买主的意淫而已。

shark27 · 发表于 2009-9-8 07:07

本帖最后由 shark27 于 2009-9-8 08:08 编辑

GM的“不足”，在于质量的不足，与“自我，个性”无关。
! I$ Q' U! F F所谓“个性”都是部分买主的意淫而已。% _3 i# U' C; Q8 h$ o0 `
小黄发表于 2009-9-7 17:00

那就要看你对“质量”的定义是什么了，如果只是简单的“不容易出问题“的话，现在没有任何一个厂家敢于拍着胸脯说自己的车最不容易出问题。要是不挣钱的话，我也不会干这一行阿

小黄 · 发表于 2009-9-8 08:19

那就要看你对“质量”的定义是什么了，如果只是简单的“不容易出问题“的话，现在没有任何一个厂家敢于拍着胸脯说自己的车最不容易出问题。要是不挣钱的话，我也不会干这一行阿
/ ^! Q6 O) ~0 T! y% u# }shark27 发表于 2009-9-8 08:07

质量可以单独开一个话题了。

不过就以你提到的“个性”，我已经彻底的驳倒你了。你举不出一个例子，说明没有个性的通用的份额是被有个性的品牌所抢走。而我却能举出，没有个性的通用的份额，被同样没有个性的丰田所抢。所以，个性不是关键，而是几个没有个性的车在其他能力上的竞争。

shark27 · 发表于 2009-9-8 10:44

质量可以单独开一个话题了。
# I2 y5 W0 b1 n# H/ F
6 L! L+ u) r7 i: d) d3 E不过就以你提到的“个性”，我已经彻底的驳倒你了。你举不出一个例子，说明没有个性的通用的份额是被有个性的品牌所抢走。而我却能举出，没有个性的通用的份额，被同样没有个性的 ...
, _' k. @2 `( [" w6 p) ?0 K小黄发表于 2009-9-8 09:19

i still remember about 20 years ago, MotorTrend used to have a title of cover page, talking about if BMW will become a "euro-buick" in the future. But you can see the difference between those two now.

小黄 · 发表于 2009-9-8 10:50

i still remember about 20 years ago, MotorTrend used to have a title of cover page, talking about if BMW will become a "euro-buick" in the future. But you can see the difference between those two now.! a, }8 t2 k8 \, N4 x. y
shark27 发表于 2009-9-8 11:44

Which two?

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